MAYBELLINE NEW YORK ANNOUNCES BACKSTAGE LINEUP FOR MERCEDES-BENZ FASHION WEEK FALL 2010 COLLECTIONS IN NEW YORK CITY

Cosmetics leader, Maybelline New York, steps into the trend-setting spotlight once again as the official cosmetic sponsor of Mercedes-Benz Fashion Week in New York City’s Bryant Park.

Maybelline New York debuted its sponsorship in the fall of 2009, fielding a much-requested and talented team under the guidance of Global Makeup Artist, Charlotte Willer. An international favorite of advertising and editorial photographers, Willer is known around the world for her love of color and creativity, passions which the fashion world fully appreciates. This season, Maybelline New York and Charlotte Willer will be supporting both firmly established designers, as well as fresh, up-and-coming talent, including RVCA x Erin Wasson, Michael Angel, Vivienne Tam, Custo Barcelona, Carlos Miele, Tracy Reese, Max Azria and William Rast.

“Following the success of the September shows, we look forward to once again lending the skill and ingenuity of Maybelline New York’s makeup team to Mercedes-Benz Fashion Week, ultimately giving our worldwide audience a taste of what’s paramount in fashion and beauty” said Cyril Chapuy, Global Brand President of Maybelline New York.

“Maybelline New York has always taken inspiration from fashion and translated trends from the runway to our cosmetics collections,” said David Greenberg, President of Maybelline New York-Garnier USA. “Our continued association with IMG Fashion’s Mercedes-Benz Fashion Week allows us to take part in shaping and interpreting the makeup trends that we will all see on the faces of women around the world next fall.”

“We are excited to welcome back industry leader Maybelline New York for the Fall 2010 Collections,” said Peter Levy, Senior Vice President and Managing Director of IMG Fashion Worldwide. “We are pleased to continue our partnership which supports their year-round commitment to the integration of beauty and fashion.”

Maybelline New York is available in over 129 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulations with on-trend expertise to create accessible cosmetics with a spirited style. For more information, log onto www.maybelline.com also available in Spanish. Maybe she’s born with it, maybe it’s Maybelline.