NYFW: Toni Francesc S/S 2011 Preview!

Toni Francesc will present the Spring/Summer 2011 collection during Mercedes Benz Fashion Week at the new IMG location, Lincoln Center on Tuesday, September 14, 2010.

This will be the third season Francesc will be showing his collection during New York Fashion Week. September 2009 was the first season the designer was chosen to take part in fashion week in the U.S. His two previous shows in New York, were very well received by the industry and Francesc also received highly favourable reviews in the press.

The upcoming collection, “Urban Forest,” is an interpretation of a forest-based city environment. This concept leads us through an intelligent forest in which we feel closer and more in touch with our natural surroundings. Wood is the inspiration of this collection as well as the eco-friendly consumer and those that are committed to the environment.

"Urban Forest" is a collection that is just as versatile as wood itself. In this respect, depending on its treatment, wood can present its most natural dimension - as witnessed in tree bark - or its most elaborate side, including carved and moulded wooden forms. The Collection's clothing items present a series of rough and enveloping forms combined with other cleaner volumes and straight, milder lines.

The color palette is inspired by natural landscapes, using neutral shades such as beige, white and grey while incorporating tones that contrast with flashes of light in the shades of yellow, turquoise and coral. The fabrics boast their own organic language and are combined to bring texture to the designs. Garments are composed of linen, cotton and silk.

Francesc studied at the Instituto Catalan de la Moda from 1986- 1988 and shortly after created the Toni Francesc S.L. Company. Besides commercial success of his collections, Toni has also collaborated with several prestigious television, theater and Spanish productions serving as their wardrobe designer.

He has garnered tremendous press and attention throughout the industry for his unique vision and abstract designs. Francesc has participated in Fashion Week’s around the world such as, Hong Kong, Madrid, Mexico and Moscow. Francesc is at the forefront of breaking international markets for the world of Spanish designers and will promise to be as successful this upcoming season.