Erin Fetherston LU to Launch Sept 10th

BPCM
bismarck phillips communications & media

If you haven't figured out by now, the CUPCAKE MAG team loves anything Erin Fetherston so we just received a little news are her latest venture we just couldn't share it quick enough.

Erin has teamed up with LU Cookies to do a specially designed Limited Edition tin for the LU Crème Roulée (everyone’s favorite little European cookies). The project will launch September 10^th exclusively on Amazon.com. It is Erin’s first foray into the home/lifestyle world – one that she is very interested in, and an equally exciting step into fashion for LU. The tins are sold in a pack of six for $39 – available for pre-order before the 10^th at http://www.amazon.com/LU-Fetherston-Chocolate-14-1-Ounce-Amazon-com/dp/B002AQJEAO

The tins are so cute (image below) – Erin designed them with the thought that they can be used for so many things – holding colored pencils and art supplies, in the kitchen, and ultimately, a great hostess gift – definitely something that would be kept and re-used. The tins are so chic you can put them right on the dinner table for a party – LU’s tagline after all is “chic little cookie”!

On the heels of the successes of designer capsule collections and mixing a hi-low collaboration with mass brands in other areas of the lifestyle arena, now here’s a new take on it mélanging fashion with food, and being sold on Amazon gives access to all 48 mainland states.

Erin Fetherston LU:

“I came to love LU when I lived in Paris as they are a European classic and everyone’s go-to cookie in France. LU has a long history integrating art and design into its campaigns dating back to the late-1800s. With LU now expanding into the U.S. I was thrilled to partner with them. I am an American designer and started my career in fashion in Paris before making my home in New York, so it really felt like the perfect fit. LU Biscuits have a strong French heritage and French style has always been a true inspiration for both my runway collections and my personal tastes. When creating the design for these tins, I was inspired by the wonderful sense of style and charm that LU represents. I felt that the handwritten script and fashion figurines would add my own personal, modern twist to the elegant spirit and sense of playfulness and delight of LU Biscuits.” – Erin Fetherston

We just can't get enough!