Cupcake Mag looks forward to Cesar Galindo's Spring 2010 Collection

SPRING 2010

THREE, TWO, ONE…

HOUSTON WE HAVE LIFT OFF!

Courtsey of Sean B. Nutley

sean@bluecashew.com

New York, NY August 21, 2009 – Fashion designer and former Houstonian CESAR GALINDO will be showing his Spring 2010 collection, Thursday, September 10th at 7PM with Mercedes-Benz Fashion Week at M2Lounge at 528 West 28th Street, between 10 & 11th Ave. Presenting sponsor: HOUSTON CONVENTION & VISITORS BUREAU (CVB), sponsors: REDKEN 5^th Avenue NYC, MILANI Color With Impact, PARTIDA Tequila, MESSINA HOF Winery & Resort, SAINT ARNOLD Brewing Company & ANVIL Bar & Refuge.

Galindo states, “The current moment dictates original design desires and my clientele expects pieces which take them places and allows them to be feminine, beautiful, captivating and not basic at this point in time. They seek looks, which are classic, forward, and filled with fantasy. Fantasy is part of the modern movement currently at hand and I intend to reflect on it with this collection”.

For Spring 2010 Galindo takes you on a journey back into the future but with today’s fun and creative ease of styles, colors, textures and designs. Impeccably tailored cocktail dresses, gowns & suitings- a Galindo trademark are exquisitely designed with unique patterns, orchestrated seams; one-seam garments and engineered doses of lux architecture perfectly accentuate Galindo’s silhouettes.

Colors- red, fuchsia, orange, taupe, gold, silver, black & white. Textures- matte, shines, clear & multi-layered. Fabrics- foiled linen, silk charmuse, wovens, chiffon solids and polka dots, some accentuated with accents of metal, mesh & beading and custom painted jeweled embellished details are focal points that effortlessly sculpture and control the look.

Expect LIFT-OFF! For Cesar will captivate us and turn out a fashion show with plenty of color, glam, drama, looks and sound, a total package!

Presenting sponsor The Houston Convention and Visitors Bureau, HCVB is the official sales and marketing arm for the city of Houston, America’s fourth largest city. The organization is charged with improving the economy of Greater Houston by attracting conventions, tourists, film projects and international government officials to the area.

Holly Clapham-Rosenow, Vice President of Marketing, states “we are excited to partner with Cesar Galindo for New York Fashion Week. It’s not every day that you get to collaborate with a hometown designer for their runway show during Fashion Week. Together we are creating a unique atmosphere before and after Galindo’s show. From serving local flavors at the bar to distributing Houston SWAG, all elements reflecting an authentic Houston experience.

There’s a real synergy between New York and Houston; this shows though the entrepreneurial spirit of both cities and the true love for dining, sports, arts and fashion. Houstonians, like New Yorkers tend to “own” their city and like to show it off.”

www.cesargalindo.com

STYLE360 ANNOUNCES SHOW DATES & DESIGNERS FOR ITS 6TH CONSECUTIVE YEAR AT NEW YORK FASHION WEEK

New York Fashion Week’s Only 360 Degree Integrated Media & Event Fashion Platform

September 12– 15, 2009

Courtsey of THINK PR

New York, NY (August 19^th 2009) – After five consecutive years of cutting-edge fashion events and experiences, A-List Communications and Hachette Filipacchi Media U.S. (HFM U.S.) are thrilled to announce dates and designers for its annual STYLE360 multi-day fashion showcase during New York Fashion Week.

STYLE360 has always explored the relationship between fashion and contemporary culture by pairing style trends with innovative brands—and 2009 promises to take this tradition to the next level. From September 12 – 15, STYLE360 will serve as the alternative Fashion Week destination and showcase its most impressive roster of fresh fashion talent and inventive design houses yet. Headquartered at the Metropolitan Pavilion in the fashionable Chelsea neighborhood of Manhattan, STYLE360’s sixth year includes not only runway shows, but celebrity-hosted after parties, buzz-worthy press events, and unique product interactions.

This year’s exciting line-up of fashion shows includes headliner Kristin Davis’ apparel collection, Dash by Kim Kardashian presented by Oral B, Abbey Dawn by Avril Lavigne, Liquid Metal, Geren Ford presented by Tide Total Care, and renowned accessories designer, Rebecca Minkoff presenting her ready to wear collection. STYLE360 will also be welcoming back designers Abi Ferrin presented by Toni & Guy as well as Walter presented by Kipling and international designer and Project Runway alumnus Malan Breton presented by Rado Watch Company. STYLE360 is also delighted to present a special benefit “Pink Dress Breast Cancer Awareness” fashion show hosted by beneficiary, the Susan G. Komen Foundation as well as a special presentation for the 15^th Anniversary of the annual Gen Art “Fresh Faces” fashion event. Both of these multi-designer fashion events will be co-produced by Rock Media & Entertainment.

STYLE360 will also host its series of fashion week after-parties including the Abi Ferrin After-party and STYLE360 Launch Celebration hosted by Oral B with celebrity, Kim Kardashian and the Abbey Dawn by Avril Lavigne after party hosted by Avril Lavigne at new luxury lounge, The Gates located at 290 8^th Avenue as well as a VIP closing party at retailer, What Goes Around Comes Around, the renowned SoHo boutique located at 351 West Broadway. Complete information about the designers, program schedule, sponsors as well as featured interviews, and fashion show video and photos is hosted at www.elle.com/style360 .

“Our proposition is still about showcasing an innovative stage for all designers, from established to celebrity to emerging, along with integrating corporate partners to create an enhanced fashion show experience,” declares David Manning, President of A-List Communications. “The STYLE360 concept, however, takes the 60 feet of runway to magazine pages, the internet, TV sets, mobile phones and retail displays to reach a much bigger market for both the fashion designer and participating corporate brands.”

Al Silvestri, Vice President of Integrated Marketing & Creative Services for HFM U.S., elaborates further, “In light of the current economic landscape, it is crucial that STYLE360 adapts to the needs of designers and sponsors. Our ability to provide a unique—and fully turnkey—fashion show and experiential event platform, while reaching millions of consumers via nationwide media and promotion, guarantees STYLE360 is an unqualified success for all involved.”

Hachette Filipacchi Media, the publishers of ELLE (www.elle.com), ELLE Decor and Metropolitan Home (www.pointclickhome.com), continues its support via its media partner status. Corporate sponsors making STYLE360 possible include Toni & Guy (www.toniguy.com), who will be officially styling the hair for all Style360 fashion shows, Oral B (www.oralb.com), Tide Total Care (www.tide.com), RADO (www.rado.com), Ford Motor Company (www.ford.com) ELLE Jewelry (www.ellejewelryus.com), , Clarisonic Skincare (www.clarisonic.com), Kipling (www.kipling-usa.com), Orbit Mist Gum (www.youtube.com/user/OrbitMistGum), Rose’s Cocktail Infusions (www.mixuptheparty.com) and Prairie Organic Vodka (www.prairievodka.com). Venue partners include Renaissance New York City Hotels (www.marriott.com/renaissance-hotel/travel.mi),The Gates (www.thegatesnyc.com) and What Goes Around Comes Around (www.whatgoesaroundnyc.com).

About Hachette Filipacchi Media U.S:
Hachette Filipacchi Media U.S. (HFM U.S.) serves consumers’ passions and lifestyles through trusted, expert content that entertains and inspires on all media platforms. Illustrated with extraordinary images, these engaging editorial environments combine with highly-targeted demographics and scale to create rich opportunities for our advertisers. Our prestigious brands fall into five sectors: Fashion & Beauty (ELLE, ELLEgirl); The Luxury Design Group (ELLE DECOR, Metropolitan Home and PointClickHome); Women & Wellness (Woman’s Day, Woman’s Day Special Interest Publications); Automotive (Car and Driver and Road & Track as part of Jumpstart Automotive Group) and Motorcycling (Cycle World). HFM U.S. is part of Lagardère’s (www.lagardere.com­) media division Lagardère Active, a producer of special-interest content in more than 40 countries. (www.hfmus.com)

ERIN FETHERSTON TO RELEASE SHORT FILM TO SHOWCASE AW09 COLLECTION WITH FILMMAKER MARISA CRAWFORD

‘Birds of a Fether’ is the newest short film to come courtesy of fashion designer Erin Fetherston. Directed and produced by director/photographer Marisa Crawford, 'Birds of a Fether ' has an incredible and eclectic cast of Fetherston friends and muses who showcase the designer's Autumn-Winter 2009/2010 collection.

This is Fetherston's fourth short film and her first time collaborating with Crawford, who is notably the niece of famed independent film director Paul Morrissey. The story, loosely inspired by the tale of the pied piper, shows Fetherston uncovering a magical trumpet which has washed ashore beneath the Brooklyn Bridge. Under the power of its enchantment, the designer takes to the streets of New York City and begins to collect a following of characters who emerge from the stoops and windows of the city's apartments, restaurants and ally-ways, all of whom are drawn to the magic. Fetherston and her collective, all dressed in the designer's collection, carry on in a near manic and highly visual procession through the streets of the West Village and Tribeca.

A medley of dynamic girls make appearances in this film, including musical artists Reni Lane, whose Universal Records album will drop this September, and Kelsey Barrett of the all female punk band Effi Briest. Actress Paz De La Huerta makes a surprise cameo and Fetherston favorite, model/actress Ingrid Schram also plays a role in the film – her second time getting in front of the camera for Fetherston. Models Daria Strokous, Kelsey Close, Rudi Ovchinnikova, Sacha Blue, and Karina G also join the procession of beauties who partake in this magical, fashionable parade through the city.

To top it off Erin Fetherston is partnering with online retailer Shopbop for hosting the collection as seen in “Birds of a Fether” for purchase and will be running a special promotion to enter to win an all-expenses paid trip to New York City and tickets to the Erin Fetherston Spring 2010 show during this September’s Fashion Week. The links below take you straight to the film, the collection for purchase and the sweepstakes.

Birds of a Fether

http://www.style.com/video/guest-directors/guest-directors/1896809785/embirds-of-a-fetherem/33805471001

To Collection

http://www.shopbop.com/erin-fetherston/br/v=1/2534374302162211.htm

To Sweepstakes

http://ebm.whatsnew.shopbop.com/r/regf2?aid=1135692905&n=1&a=0&SOURCE1=erin&SOURCE2=erinf

Stay tuned in September as we will be bring you the latest from the Erin Fetherston S/S 2010 Collection in New York at Bryant Park. We are show it will be a show not to miss!

For more info on Erin Fetherston please visit http://erinfetherston.com/

show love for Claudiae

Originally from Ecuador, Claudia Estrada has traveled around the world in the name of fashion. Claudiae is the fashionista's namesake line, featuring her personal aesthetic, which favors shimmering fabrics, bold prints, and feminine details.

The collection includes textured leggings, loose tunics and blouses as well as the season's latest retro throwback, the romper. The minis are versatile from season to season when paired with leggings and offer various options for day or night.

The entire collection is feminine and fun, emphasizing the waist, with drawstring ties or belts as well as drop waists and high-waisted options. A believer in showcasing every woman’s individual beauty the line is created to be worn with ease, comfort and a fashion-forward attitude.

SET THE TIVO: Kourtney & Khloe Take Miami

Just a few weeks ago we chatted with the lovely Kourtney Kardashian (view interview in sidebar to the right) who told us what we can expect in Miami. We just wanted to remind our fellow CUPCAKE MAG fashionista to tune in (or set your tivo accordingly) to E! at 10pm for extended episode of the long awaited summer series - Kourtney & Khloe Take Miami.

On a side note, we were just in Miami for fashion week and one of our first stops was Dash Miami.

Dash Miami opened for business back in May and it has been non stop ever since. Miami has been showing the Kardashian ladies lots of love. If your in Miami make sure you stop by DASH - a place worth spending money with price points for all and a vibe you won't forget.

A look back on the opening of DASH

Photos by Photo Agency

Kourtney and Khloe Kardashian cut the ribbon and climb a ladder to unveil the sign for their new Dash retail store on Miami Beach.

D-A-S-H Miami is located at 815 Washington Avenue, Miami Beach

305-531-8484

If you can't make it to Flordia or California visit D-A-S-H online:

http://www.shopdashonline.com/

Erin Wasson to show Spring/Summer 2010 collection at Bryant Park

Photos by Astrid Stawiarz/Getty Images North America

We received a press release today confirming rumors that ERIN WASSON will show her spring 2010 RVCA line in the Tent in Bryant Park. This will mark her first runway show at Bryant Park's biggest venue that will house 1,100 guest.

Erin Wasson RVCA is excited to announce that the brand will be showing its Spring/Summer 2010 collection at the Mercedes-Benz Fashion Week Tents in New York City’s Bryant Park. The show will take place Friday, September 11^th 2009 at 8pm, and marks the debut of Erin Wasson + RVCA on the runway.

“Humbled and honored,” are the words Wasson chooses to describe her feelings about being asked to show the new Erin Wasson + RVCA collection at the legendary Bryant Park Tents.

“I’ve spent hours at those Tents as a model, working with some of the icons of American fashion,” she notes. “And meanwhile, I’ve only been doing this design thing for a few seasons Spring ’10 is season three and it’s kind of insane to think that I’m getting to show on that same stage. I am incredibly grateful to IMG, Mercedes-Benz Fashion Week and Maybelline New York for giving me the opportunity.”

In keeping with the out-of-the-box thinking that brought together Wasson and surf & skate brand RVCA in the first place, the Spring ’10 show will see the brand bringing a new energy to the Tents. A multi-media installation is in the works and Wasson has personally engaged a special musical guest to play live on the catwalk details are under wraps until closer to the show.

“It’s really a thrill, to be able to take a venue everyone in the fashion industry knows so well, and bring in new personalities and a new vibe that spin the experience in a different direction,” says Wasson. “I mean, it’s almost too predictable to do something ‘cool’ in, like, an abandoned warehouse. Cool can happen anywhere. It’s a state of mind. That’s the essence of the Erin Wasson + RVCA brand, and there’s no reason not to follow that logic onto the runway.”

About Erin Wasson + RVCA

Erin Wasson + RVCA is a collaboration between blue-chip model Erin Wasson and Costa Mesa, California-based skate & surf brand RVCA, founded by PM Tenore. Launched Spring/Summer 2009, the brand made a stunning impact right off the bat, earning countless magazine credits and selling out at stores such as Opening Ceremony, Selfridges and Colette.