New York Fashion Week’s Only 360 Degree Integrated Media & Event Fashion Platform
September 12– 15, 2009
Courtsey of THINK PR
New York, NY (August 19th 2009) – After five consecutive years of cutting-edge fashion events and experiences, A-List Communications and Hachette Filipacchi Media U.S. (HFM U.S.) are thrilled to announce dates and designers for its annual STYLE360 multi-day fashion showcase during New York Fashion Week.
STYLE360 has always explored the relationship between fashion and contemporary culture by pairing style trends with innovative brands—and 2009 promises to take this tradition to the next level. From September 12 – 15, STYLE360 will serve as the alternative Fashion Week destination and showcase its most impressive roster of fresh fashion talent and inventive design houses yet. Headquartered at the Metropolitan Pavilion in the fashionable Chelsea neighborhood of Manhattan, STYLE360’s sixth year includes not only runway shows, but celebrity-hosted after parties, buzz-worthy press events, and unique product interactions.
This year’s exciting line-up of fashion shows includes headliner Kristin Davis’ apparel collection, Dash by Kim Kardashian presented by Oral B, Abbey Dawn by Avril Lavigne, Liquid Metal, Geren Ford presented by Tide Total Care, and renowned accessories designer, Rebecca Minkoff presenting her ready to wear collection. STYLE360 will also be welcoming back designers Abi Ferrin presented by Toni & Guy as well as Walter presented by Kipling and international designer and Project Runway alumnus Malan Breton presented by Rado Watch Company. STYLE360 is also delighted to present a special benefit “Pink Dress Breast Cancer Awareness” fashion show hosted by beneficiary, the Susan G. Komen Foundation as well as a special presentation for the 15th Anniversary of the annual Gen Art “Fresh Faces” fashion event. Both of these multi-designer fashion events will be co-produced by Rock Media & Entertainment.
STYLE360 will also host its series of fashion week after-parties including the Abi Ferrin After-party and STYLE360 Launch Celebration hosted by Oral B with celebrity, Kim Kardashian and the Abbey Dawn by Avril Lavigne after party hosted by Avril Lavigne at new luxury lounge, The Gates located at 290 8th Avenue as well as a VIP closing party at retailer, What Goes Around Comes Around, the renowned SoHo boutique located at 351 West Broadway. Complete information about the designers, program schedule, sponsors as well as featured interviews, and fashion show video and photos is hosted at www.elle.com/style360 .
“Our proposition is still about showcasing an innovative stage for all designers, from established to celebrity to emerging, along with integrating corporate partners to create an enhanced fashion show experience,” declares David Manning, President of A-List Communications. “The STYLE360 concept, however, takes the 60 feet of runway to magazine pages, the internet, TV sets, mobile phones and retail displays to reach a much bigger market for both the fashion designer and participating corporate brands.”
Al Silvestri, Vice President of Integrated Marketing & Creative Services for HFM U.S., elaborates further, “In light of the current economic landscape, it is crucial that STYLE360 adapts to the needs of designers and sponsors. Our ability to provide a unique—and fully turnkey—fashion show and experiential event platform, while reaching millions of consumers via nationwide media and promotion, guarantees STYLE360 is an unqualified success for all involved.”
Hachette Filipacchi Media, the publishers of ELLE (www.elle.com), ELLE Decor and Metropolitan Home (www.pointclickhome.com), continues its support via its media partner status. Corporate sponsors making STYLE360 possible include Toni & Guy (www.toniguy.com), who will be officially styling the hair for all Style360 fashion shows, Oral B (www.oralb.com), Tide Total Care (www.tide.com), RADO (www.rado.com), Ford Motor Company (www.ford.com) ELLE Jewelry (www.ellejewelryus.com), , Clarisonic Skincare (www.clarisonic.com), Kipling (www.kipling-usa.com), Orbit Mist Gum (www.youtube.com/user/
About Hachette Filipacchi Media U.S:
Hachette Filipacchi Media U.S. (HFM U.S.) serves consumers’ passions and lifestyles through trusted, expert content that entertains and inspires on all media platforms. Illustrated with extraordinary images, these engaging editorial environments combine with highly-targeted demographics and scale to create rich opportunities for our advertisers. Our prestigious brands fall into five sectors: Fashion & Beauty (ELLE, ELLEgirl); The Luxury Design Group (ELLE DECOR, Metropolitan Home and PointClickHome); Women & Wellness (Woman’s Day, Woman’s Day Special Interest Publications); Automotive (Car and Driver and Road & Track as part of Jumpstart Automotive Group) and Motorcycling (Cycle World). HFM U.S. is part of Lagardère’s (www.lagardere.com) media division Lagardère Active, a producer of special-interest content in more than 40 countries. (www.hfmus.com)