Monday, March 1, 2010

The Hong Kong Collection by OPI

City Edge. Colors in a Modern Mood.

Spring/Summer 2010

The Hong Kong Collection by OPI defines the look of nails for spring and summer, with shades inspired by this exquisitely edgy city of contrasts. “Look no further than Hong Kong’s harbor to see the stunning juxtaposition of ancient sailing boats reflected in sleek, glittering skyscrapers,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “This beautifully fresh counterpoint – of old and new; tradition and innovation; elements of classic style and sharp, modern lines – is my color muse in this season of fashion reawakening.”

The Hong Kong Collection features an eclectic mix of singular, signature shades. Deep oranges, dazzling gold, lush caramel, sophisticated dark green, and China’s traditional good-luck shade of red sizzle on nails. And silver-white, sweet pinks & purples, and serene blue provide a cool contrast.

Suzi recommends wearing these colors on fingertips and toes to accessorize the season’s strong, soft, sexy must-haves, including fluid, body-skimming lines; slim belted dresses and skirt suits; textured leathers and metallics; fearlessly sheer panels and wisps of chiffon; and colorful boho butterfly and flower prints.

“A springtime of new beginnings begins with cutting-edge style and the modern shades of the Hong Kong Collection by OPI,” says Suzi. The Hong Kong Collection lets you complement your spring and summer fashion favorites. Here are our MUST-HAVE hues for the season:

Hot & Spicy

A sizzling coral that’s a kung pao wow!

Red My Fortune Cookie

And this rich red is in my future.

Pearl of Wisdom

Smart girls choose this lustrous pearl shade.

Panda-monium Pink

Lend a panda a hand-a in this uproarious light pink.

Lucky Lucky Lavender

Be pretty and prosperous in this luscious light purple.

Dim Sum Plum

A berry delectable delicacy.

Meet Me on the Star Ferry

A Kowloon-lit, moonlit violet.

OPI’s Hong Kong Collection Nail Lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide Brush for the ultimate in application.

The Hong Kong Collection by OPI is now available, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and Ulta, for $8.50 ($10.95 CAN) suggested retail for each Nail Lacquer.

For more information, please call 800-341-9999 or visit

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