Fast-fashion retailer made its mark this fall with a digital runway show
Forever 21, the global specialty retailer known for being at the forefront of fashion trends, is making its mark as a top leader in digital branding by bringing their never-before-seen toast of Europe, the Hologram Fashion Show, to eager crowds in Los Angeles and New York yesterday at The Daryl Roth Theater in Union Sqaure.
“Our customers are very digitally savvy,” says Linda Chang, senior marketing manager, Forever 21. “We love that, because it challenges us to meet them head on with a fashion experience that’s innovative, fun and progressive.”
Forever 21 customers had two opportunities to see the Hologram Fashion Show. First at The Grove Los Angeles on Thursday, October 20, and in New York on Tuesday, October 25 at the Daryl Roth Theatre in Union Square. Forever 21 hosted their first ever on-site Pop-Up Shop at each event with curated looks inspired by the Hologram Fashion Show.
About Forever 21 Inc.
Forever 21, Inc., headquartered in Los Angeles, is a specialty retailer of women's and men's clothing and accessories, known for offering the hottest and most current fashion trends at a great value to consumers. Forever 21's model of fast fashion works by keeping the store exciting with new merchandise brought in daily. The retailer operates over 480 stores in the United States, with international operations in Canada, Europe, Ireland, Japan, Korea, Philippines, and United Kingdom. For more information please visit:www.forever21.com.