BIG NIGHT FOR DSQUARED2

DEAN & DAN CATEN CELEBRATE THE NEW COLLECTION FROM

DSQUARED² EYEWEAR, DURING NYC FASHION WEEK

WHEN: Tuesday, September 15, 2009

WHERE: DSQUARED

WHAT: Design duo Dean and Dan Caten of DSQUARED² hosted an exclusive celebration for the launch of their highly anticipated new eyewear collection, in partnership with MARCOLIN. The collection consists of a total of 17 new styles and will be hitting stores globally starting from October 2009. The collection will be available in the finest US department stores such as Saks Fifth Avenue, Bloomingdale’s and Bergdorf Goodman as well as Holt Renfrew locations throughout Canada.

“Everything that we design has to be something that we would ourselves wear,” says Dean and Dan Caten, Creative Directors of DSQUARED². “DSQUARED² continues to evolve into a lifestyle - not just a brand. We’re going to continue adding an offering of categories that the DSQUARED² man or woman need… whether it be a great tuxedo, cocktail dress or casual look. From footwear to women’s bags to men’s leather goods - we’ve recently gone on to develop a line of fragrances, body washes, candles, and cosmetics. Sunglasses were the next natural step in the brand’s evolution and we couldn’t be more proud of this new collection.”

- Dean and Dan Caten, Creative Directors of DSQUARED².

WHO: Dean and Dan Caten, Creative Directors of DSQUARED²

Maserati provided the new Maserati Quattroporte S. for VIP arrivals. Throughout the evening, guests enjoyed signature cocktails courtesy of Belvedere and champagne courtesy of Moët & Chandon as well as catering by Chef Vincent Chirico of Vai restaurant in Manhattan.

ATTENDEES INCLUDED:

Dean and Dan Caten, Creative Directors of DSQUARED² along with guests including
Hilary Duff, Mary J Blige, Estelle, Ciara, Rachel Zoe, Kelly Rowland, Nicky Hilton,
Tyson Beckford, Mena Suvari, Amerie, Perez Hilton, Kristin Cavallari, Fonzworth Bentley, Amanda Lepore, Brad Goreski, Byrdie Bell, Fabiola Beracasa and Carol Alt.