Tuesday, September 1, 2009

Erin Fetherston LU to Launch Sept 10th

bismarck phillips communications & media

If you haven't figured out by now, the CUPCAKE MAG team loves anything Erin Fetherston so we just received a little news are her latest venture we just couldn't share it quick enough.

Erin has teamed up with LU Cookies to do a specially designed Limited Edition tin for the LU Crème Roulée (everyone’s favorite little European cookies). The project will launch September 10th exclusively on Amazon.com. It is Erin’s first foray into the home/lifestyle world – one that she is very interested in, and an equally exciting step into fashion for LU. The tins are sold in a pack of six for $39 – available for pre-order before the 10th at http://www.amazon.com/LU-Fetherston-Chocolate-14-1-Ounce-Amazon-com/dp/B002AQJEAO

The tins are so cute (image below) – Erin designed them with the thought that they can be used for so many things – holding colored pencils and art supplies, in the kitchen, and ultimately, a great hostess gift – definitely something that would be kept and re-used. The tins are so chic you can put them right on the dinner table for a party – LU’s tagline after all is “chic little cookie”!

On the heels of the successes of designer capsule collections and mixing a hi-low collaboration with mass brands in other areas of the lifestyle arena, now here’s a new take on it mélanging fashion with food, and being sold on Amazon gives access to all 48 mainland states.

Erin Fetherston LU:

“I came to love LU when I lived in Paris as they are a European classic and everyone’s go-to cookie in France. LU has a long history integrating art and design into its campaigns dating back to the late-1800s. With LU now expanding into the U.S. I was thrilled to partner with them. I am an American designer and started my career in fashion in Paris before making my home in New York, so it really felt like the perfect fit. LU Biscuits have a strong French heritage and French style has always been a true inspiration for both my runway collections and my personal tastes. When creating the design for these tins, I was inspired by the wonderful sense of style and charm that LU represents. I felt that the handwritten script and fashion figurines would add my own personal, modern twist to the elegant spirit and sense of playfulness and delight of LU Biscuits.” – Erin Fetherston

We just can't get enough!


  1. to recycle the can is such a cute and chic idea! i must get some asap. love that we can pre-order them too. thanks cupcake mag!

  2. How cute!!!! The tin is cute and the cookies are no doubt yummy! Everything Fetherston is fab!

  3. I am already a big fan and I haven't even purchased them yet but I am def going to now asap! can't wait to see it in person!


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