Wednesday, October 28, 2009


Introducing the new Extreme Party Mascara –
the first ever all-day layer-able mascara!

“For women who want the dramatic look of false lashes without the hassle.” – Bobbi Brown

Yes, we know (if your anything like us) you probably have ten different mascaras sitting in your make-up bag but this is just a must!

Why is it different? Thanks to Bobbi's new “re-activation” formula, each new coat of Extreme Party Mascara remains as clean and buildable as the first- whether you choose to go bolder right away or ten hours later.

- Between fresh coats, lashes stay separated and soft.

- Lashes continue to get thicker and bolder without clumping or flaking every time you want to layer on more volume and length.

- Tapered, two-fiber brush grabs even small, hard-to-reach lashes.

- Dries fast to a smudge-proof, flake-proof finish.

- Enriched with Vitamins A, C and E.

- Ophthalmologist and dermatologist-tested. Safe for contact wearers.

- Removes easily with eye makeup remover or face soap and water.

And let's not forget the new Chrome Palette ($75). According to the genius herself, Bobbi Brown says - "Chrome is cool and icy- it's a very moden, but still pretty way to illuminate the skin.”

Along with the FAB new mascara comes the perfect match; a chrome palette. Bobbi introduces the Chrome Palette- her cool, contemporary take on holiday beauty. Featuring icy shimmering accents for eyes and lips, this chrome fold-out palette includes everything you need to create countless party-read looks including: 10 eye shadows, 4 lip shades, a Mini Eye Shadow Brush and a Mini Lip Brush.

TREND ALERT: Chrome lips are another trend Bobbi loves for the holiday season- which is why she is introducing three new limited edition products for lips: Port Lip Color, Chrome Metallic Lip Color and Plum Pearl Metallic Lip Color. Chrome Lips retails for only $22!

The collection also includes Bobbi's holiday Chrome Mini Brush Set ($55)- the perfect present for the beauty-junkie in your life (or yourself!). The set, which comes in a chrome zip-around cases features a Mini Face Blender, our new Mini Angle Eye Shadow Brush and a Mini Eye Liner brush.

Extreme Party Mascara will be available in black from andBobbi Brown counters beginning November 2009 along with the NEW Lip collection.


  1. Love the new products. And that palette really is a good price for what you get. I will DEF be at the counter in November - perfect christmas gifts too - great idea!

  2. Bobbi Brown is getting edgy and I am such a fan. Can't wait to check out the new colors - they look great for the Holiday season.


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