A FEW MUST HAVES FROM BOBBI BROWN

Introducing the new Extreme Party Mascara –

the first ever all-day layer-able mascara!

“For women who want the dramatic look of false lashes without the hassle.” – Bobbi Brown

Yes, we know (if your anything like us) you probably have ten different mascaras sitting in your make-up bag but this is just a must!

Why is it different? Thanks to Bobbi's new “re-activation” formula, each new coat of Extreme Party Mascara remains as clean and buildable as the first- whether you choose to go bolder right away or ten hours later.

- Between fresh coats, lashes stay separated and soft.

- Lashes continue to get thicker and bolder without clumping or flaking every time you want to layer on more volume and length.

- Tapered, two-fiber brush grabs even small, hard-to-reach lashes.

- Dries fast to a smudge-proof, flake-proof finish.

- Enriched with Vitamins A, C and E.

- Ophthalmologist and dermatologist-tested. Safe for contact wearers.

- Removes easily with eye makeup remover or face soap and water.

And let's not forget the new Chrome Palette ($75). According to the genius herself, Bobbi Brown says - "Chrome is cool and icy- it's a very moden, but still pretty way to illuminate the skin.”

Along with the FAB new mascara comes the perfect match; a chrome palette. Bobbi introduces the Chrome Palette- her cool, contemporary take on holiday beauty. Featuring icy shimmering accents for eyes and lips, this chrome fold-out palette includes everything you need to create countless party-read looks including: 10 eye shadows, 4 lip shades, a Mini Eye Shadow Brush and a Mini Lip Brush.

TREND ALERT: Chrome lips are another trend Bobbi loves for the holiday season- which is why she is introducing three new limited edition products for lips: Port Lip Color, Chrome Metallic Lip Color and Plum Pearl Metallic Lip Color. Chrome Lips retails for only $22!

The collection also includes Bobbi's holiday Chrome Mini Brush Set ($55)- the perfect present for the beauty-junkie in your life (or yourself!). The set, which comes in a chrome zip-around cases features a Mini Face Blender, our new Mini Angle Eye Shadow Brush and a Mini Eye Liner brush.

Extreme Party Mascara will be available in black from www.bobbibrown.com andBobbi Brown counters beginning November 2009 along with the NEW Lip collection.