On Saturday, July 16, 2010, guests gathered at The Raleigh Hotel – Cabana Grande at. for the debut of Ed Hardy Swimwear Spring 2011 Men’s and Women’s Contemporary Swim Collection.
The edgy apparel and Ed Hardy joined the lineup of designers at this year’s Mercedes-Benz Swim 2011, bringing an eclectic mix to Miami Beach with its eye-catching swim collections. Celebrity and VIP attendees included model/actress and accessory designer Phoebe Price, shoe designer Lisa Pliner, N*SYNC former band mate Lance Bass, America’s Next Top Model season 7 contestant Anchal Joseph, BRAVO’s Miami Social ’s Ariel Stein and luxury handbag designer Laura Buccellati.
Maintaining the tattoo edge that Ed Hardy is infamous for, designer incorporated a feminine flare by mixing bright, bold colors and saturated neons.
New embellishments included zipper accents, lurex straps, chainlink details and custom hardware and textures, taking the authentic Ed Hardy art and giving the brand a fresh, new upgrade. New tie-dye combinations of lime paired with gold, shades of mango, vivid blues and aqua’s, added a tropical twist to the runway.
Chris Brown’s model girlfriend Jasmine Sanders walked in the show as well as Corde Broadus, son of rapper Snoop Dogg and Chrissy Teigen, model girlfriend of John Legend also sauntered on the runway.