Thursday, January 28, 2010

KATE MOSS FOR LONGCHAMP

To celebrate the launch of her first "Kate Moss for Longchamp" signature collection, Kate Moss and Longchamp hosted a private party at The Ritz Club on Wednesday, 27th January 2010 during Paris Couture Week.



In a d├ęcor of zebra stripes (zebra carpet stretching the length of the club, zebra walls …) referencing the codes of her collection for Longchamp, Kate Moss – accompanied by the Cassegrain family, who own the famous French house, welcomed more than 700 guests, and a live performance by London duo Queens of Noize kept the dance floor moving well into the early hours.

For Jean Cassegrain, CEO of Longchamp, and Sophie Delafontaine, Artistic Director, the party was also an opportunity to play host to the French and international press and leading figures from the world of business.

The Kate Moss for Longchamp collection was unveiled on a wall of moving images, its glamorous designs fusing Kate's inimitable style and personality with the savoir-faire of Longchamp. The collection will hit Longchamp boutiques and Bloomingdales 59th Street in NYC on February 11th.

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