From February 11-18, 2010, during Mercedes-Benz Fashion Week (MBFW), thousands of fashion industry professionals will come together in Bryant Park's iconic Tents for one last week before MBFW re-locates to Lincoln Center in September.
Starting off a New Year and new global fashion cycle, the retailers, reporters and editors are eager to see the Collections from the world’s established and up-and-coming designers, and how this creative community sets the tones and trends for what we will wear in Fall/Winter 2010.
"As we close a chapter in the history of our event, IMG is excited to be working with Lincoln Center, the CFDA and the City to create a new home for the fashion industry at Lincoln Center,” said Peter Levy, SVP and Managing Director of IMG Fashion Worldwide. “We are looking forward, with our partners, to rolling out our plans in the coming months."
“All of us at IMG Fashion are excited about the outstanding and stellar lineup which has come together from around the world to share in this historic Mercedes-Benz Fashion Week,” said Fern Mallis, SVP of IMG Fashion. “This will be a significant season, as we reflect on 17 years, 31 seasons and close to 2,500 fashion shows in Bryant Park that have launched many careers....from Designers to Editors, Models, Producers, Celebrities, TV Commentators and Reality Shows. We all also look forward to the change - and September's move to Damrosch Park in Lincoln Center."
Saluting and showing in Bryant Park, and Associate Member shows on Mercedes-Benz Fashion Week 's schedule are: BCBGMAXAZRIA, Richard Chai, Duckie Brown, Toni Maticevski, Ports 1961, Anne Bowen, La Perla, Farah Angsana, The Heart Truth’sRed Dress Collection 2010, Cynthia Steffe, Project Runway, Yigal Azrouёl, Michael Angel, Christian Siriano, Nicole Miller, Charlotte Ronson, Venexiana, Lacoste, Georges Chakra, Andy & Debb, Adam, Academy of Art University, Prabal Gurung, ARISE Magazine African Collective - III, Lela Rose, Luca Luca, Malandrino, DKNY, Rebecca Taylor, Calvin Klein Men’s Collection, Hervé Léger by Max Azria, Diane Von Furstenberg, TonyCohen, Y-3, Tuleh, Custo Barcelona, Vassilios Kostetsos, Carolina Herrera, Carlos Miele, Jill Stuart, Donna Karan Collection, Tracy Reese, Monique Lhuillier, Yeohlee, Tadashi Shoji, Ecco Domani Fashion Foundation, Perry Ellis, Elie Tahari, Badgley Mischka, Vera Wang, Pamella Roland, Max Azria, Dennis Basso, Diesel Black Gold, Thuy, Tibi, Narciso Rodriguez, Toni Francesc, Tory Burch, Michael Kors, Nanette Lepore, 3.1 Phillip Lim, Milly by Michelle Smith, Alexandre Herchcovitch, Anna Sui, Brian Reyes, Ralph Lauren, Isaac Mizrahi, Trias, Calvin Klein Women’s Collection, Naeem Khan, J. Mendel and Tommy Hilfiger.
The Bryant Park Tents’ three venues include the Salon, the Promenade and the Tent. Over the course of eight days, the runway venues, lobby and backstage sponsor lounges will be bustling from 9 AM to 9 PM, when approximately 100,000 people come to attend shows, meet and greet the media, retailers and fashion professionals.
Title sponsor Mercedes-Benz is joined by DHL, American Express®, Maybelline New York, W Hotels Worldwide, TRESemmé, The Heart Truth Campaign, Starbucks Frappuccino® Coffee Drink, Peroni, Chambord, Martini Gold Mixers and O.N.E.™ One Natural Experience as well as the following media outlets The New York Times, Vevant, Women's Wear Daily and Getty Images. Each of these sponsors will be providing hospitality, services and amenities to make the hectic week of shows as effortless and pleasurable as possible for all attendees.
Mercedes-Benz Fashion Week is an IMG owned and produced event.
Photo by Brian Ach/Getty Images North America