Wednesday, September 8, 2010

Beyond Exciting!

Early this morning, presented the very first glimpse into the headquarters of 2010’s Mercedes-Benz Fashion Week (September 9th through September 16th), with exclusive photos and video footage of the transformed Lincoln Center.

The Stage. Photo: Ben Widdicombe for StyleList
As NYC prepares for 7 vital days of fashion shows, presentations, runways and Spring 2011 collections, - AOL’s all-in-one stop for fashion and beauty – was the first website to unveil this year’s savvy setting. Previously housed in Bryant Park, Lincoln Center’s Damrosch Park hosts a larger space for the festivities (which includes the addition of a fourth venue hall and an area for informal presentations), and lends itself more to the digital age, with several technological upgrades and a suite of digital services and resources. Head to for the first peek at MBFW’s new home, which is as futuristic and striking as the collections on show.

An interior courtyard where fashionistas can relax between shows.
Photo: Ben Widdicombe for StyleList

An official sponsor of the event, this is only the beginning of exclusive MBFW coverage from

We will make sure we bring you every minute of every show and all the Mercedes Benz Fashion Week events! We are looking forward to Lincoln Center!

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