Tuesday, August 17, 2010

hello la

We got the best news today - Los Angles Fashion Week is BACK! This is by far one of our favorite places to attend fashion week and we were thrilled to hear the news. Take a look at our past LAFW coverage here. But, in the mean time we had to tell you that it will be back in full swing for S/S 2011. 

One week, One Place, Pure Fashion 

This season will mark a huge change for the LA fashion market. Los Angeles has struggled to secure an official fashion week since the unraveling of the last location, the west coast fashion industry has yearned for a place to call home again and we will finally see the first official LA Fashion Week this season. Los Angeles Fashion Week will be held at the LA Production Studios. This State of the art facility is an all-in-one fashion, television, film, music and dance production center. located a half mile from LA Live in Downtown. Fashion week will begin on Oct 20th with a opening Gala and continue to Oct 25th with runway shows scheduled from 11am to 9pm daily. And we can't wait to be there! 

WCM and LA Production Studios have come together to bring fashion week back to Los Angeles. As plans solidify for runway shows at LA Production Studios for the Spring 2011 Collections this October, which also includes the twice annually Fashion Week for Los Angeles, both events produced by World Coast Management (WCM).

LAFW, will present the Spring/Summer 2011 runway collections from the most distinguished designers as well as new comers and emerging designers and  feature long-established European style runway shows, brand presentations, and sponsor lounges packed with the most influential trendsetters and most powerful members in the industry. 

The LA fashion market reaches an upward of 80 million consumers annually. The caliber of media attention that LA Fashion Week can draw is unparalleled. Los Angeles needed a well organized fashion week to showcase some of the world most amazing designers, with Hollywood beckoning for fashion and the West Coastneeding a place to show it was only logical for WCM to step up and form a new Fashion week for LA.WCM is a full service event production, public relations and marketing company located in Los Angeles. With over fifteen years of experience in the fashion industry, WCM, has successfully launched events across the United States, Brazil and Italy generating international recognition. WCM has produced fashion Week shows, in Los Angeles, New York, Italy, Paris and Brazil, that have captured the attention of the worlds fashion elite. LA Production Studios is the top tier of event locations in downtown Los Angeles and has plans to renovate a new 70,000 square foot location made specifically for LA Fashion Week. With hopes to have it ready for the March shows. 

We are already counting down the days and will make sure to bring you on the latest LA fashion!

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